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It's late 2025, the winter winds are starting to hit the northern hemizpher of the earth as we get closer to Christmas and the holiday season.
Here we are, just stteling in our orbit at surfwebsol.com it's nice up here.
There is certainlty much to be gratefull for at the end of the wonderful 2025, we've come a long way now and we are getting closer to finishing that chaper of the world, 2025. So many things happened around the globe, but in this short inaugural article we want to dedicate it to the main stategies for 2025 and how you can use the impuse of the end of the year to get on the next wave 2026.
So many things happened around the globe, but in this short inaugural article we want to dedicate it to the main stategies for 2025 and how you can use the impuse of the end of the year to get on the next wave 2026.
So get on your boards and let's paddle together for a while about what to do on november 2025 about SEO.
1. Story Telling Sells.
This is the first strategy of the list and is no coeincidence, ya que mastering Story Telling in business is gold to the sales side of the company, specially if it's an online business.
Learn how to sell your products is the basic of any marketing strategy and there for it should be the core of your dicital stategy too.
In the end, businesses that do good are the ones who sale, and story telling is a must have of any good salesmen.
You need to aim to cautivate your customers to the point that they think of you. Make them fall in love with your brand, make them remember you.
A good technic to find this out is to: Imagine your brand as a human person, not something, but someone.
Now, what would they look like? what places would they visit? what would she or he would more likely talk about? What kind of music would they listen to? How do they think? What whould she or he like?
You then map it out and write down how your brand would behave as a person, and then you start to build your story telling arround that personality.
Everything, the look and feel of the brand shoud be visible and perceptible everywhere, not only in the logo, but in the color they use, the way they write, they styles they add and all of the brand identity behind it.
That's a good stratey to start turning the weel of ideas for your Stories and then you should express all this informacion you want to tell and express to your audience through all of your media including of course your web site.
2. Backlinks
This one is kind of a no brainer for some, and it is still very much needed to have back links to rank higher in Google.
So what are this backlinks everybody keeps talking about? Well, if you are new in SEO, backlinks are basically any external site that points to your site and that can give certain credibility to your brand and therefore rank higher in Google.
It makes sences, think about it, the more pople recommend you to go to a pizza place, the more chances there is that it's a good pizza place, the more trustwortthy you become, and Google knows that, so it gives you a better ranking in their search resul ts.
3. Interactions
The more reviews, the more comment, the more engagement your site has, the more thrustworthy your brand becomes and it make everything better with your ranking.
The digital era let's us innovate in the customer journy and customer experience also, and one of the best ways to do it is to make your customers interact with your brand as much as possible.
How?
With discounts, promotions, dinamic, social media, giveaways, contests, etc. Basically anything that could add value to the experience your customer has with your brand. If you can enhance their experience, go for it! Make them rememebr you.
"Build trust with your customers and they would trust you enough to fullfild their needs.”
4. Keywords and Site Structure
Like with any building, structure matters and we can say the same about web development, we need to stroucture well our projects so the browser knows quickly what every part of your site does.
Keywords are going to be either your best friends or your worst enemies when it comes to SEO, so choose them wisely and use them properly.
As a tip, you should write down the keywords that you are aiming to rank for, and once you have decided at least 10 of them, your startegy should be to create content arround those keywords, so Google can understand what your site is about and so rank it better.
It's very important that your Meta information is well set up, that your headings are well organized and that your site is fast and responsive.
Also super important, to add the alt text to your image, to have a sitemap and a robots.txt file so Google can crawl your site better. Basically make the key information about your business available and easy for Google to find it so it can understand what your site is about and so rank it better.
- Dirección en Google Maps.
- Sitio Web en Google Maps.
- Social media links on your footer.
- Contact information.
- About us page.
5. Stay up to date with all the Google and Google Chrome updated
If there is like a draft day for SEO, that day is when Google updates its algorithms, so stay tuned to all the news and updates form Google and Google Chrome.
Staying up to date is not an option, is requierd if you want to ever rank on the search result page of your potential customers.
2025 web design is about balance — between creativity, ethics, and performance. It’s time to build experiences that are not just beautiful, but meaningful.
Article wrote the: Wednesday November 5th 2025 by JP of SWS.
